Spread it around like wildfire

To "spread it around like wildfire" is Ghost's instruction to all listeners to spread awareness of True Capitalist Radio through social media. The term was spoken in every episode since at least Late-May 2011 when Ghost's first Twitter handle @ghostpolitics was introduced.

It did help him get more publicity, but with everything else Ghost says the trolls will use it against him. Jokes on the phrase most often occur during weeks when Texas or some other state suffers a wildfire.